2018 brings big happenings for Performance Inspired Nutrition (PI) and Wahlburgers as they unveil a new business relationship with Grand Rapids, Mich.-based retailer Meijer.
In the coming year, nutrition leader PI will begin offering its all natural, high-performance sports nutrition and active lifestyle products at all Meijer locations, and the burger mecca “Wahlburgers” will begin developing new Wahlburgers restaurant locations on existing and future Meijer sites. The new relationship will kick off with appearances by Mark Wahlberg at two Detroit-area Meijer stores in Taylor and Royal Oak on Friday, Dec. 15 at 9 a.m. and 11 a.m., respectively.
Performance Inspired, co-founded and developed by actor, producer and businessman, Mark Wahlberg, and health and wellness retail industry veteran Tom Dowd, aims to bring their products to Meijer customers who are looking for natural, quality sports nutrition at a great value. Both companies share a dedication to helping their customers live healthier, more active lives.
“Today’s supermarket customers want quality, clean nutrition to support their active lifestyle and overall wellness, and they don’t want to make a separate stop to find meaningful sports nutrition products. Convenience wins in today’s retail world. Additionally, we speak to customers differently and we don’t mislead customers with bodybuilder marketing hype or paid endorsers. We use real customers,” said PI co-founder, Tom Dowd.
In addition to PI’s new relationship with the retailer, Wahlburgers will continue to expand its presence with the announcement of new restaurant sites to be located on out lots near various Meijer stores. The first Meijer/Wahlburgers developed sites will roll out in Michigan and Ohio. In addition, Wahlburgers will also be bringing their new food trucks to select Meijer locations. The Wahlburgers trucks will feature a selection of the most popular Wahlburgers’ menu items, including Mark’s favorite, the year-round Thanksgiving Day Sandwich.
Another point of synergy – all three companies have active philanthropic programs. “A portion of Performance Inspired’s net profits go to charity each year and we are looking forward to getting involved with Meijer’s philanthropic programs,” stated PI Co-Founder, Mark Wahlberg.
About Performance Inspired Nutrition
Performance Inspired (WM/TD Inspired, LLC), also known as “PI,” is a high value line of all-natural, high-performance sports nutrition and active lifestyle products that help inspire people to live a healthier, more active life. PI aims to take the worry out of choosing sports nutrition for mass market customers. All PI products use natural ingredients that are formulated for both professional athletes and everyday health enthusiasts. The brand’s high-performance sports nutrition supplements have been independently tested by Informed Sport, and do not contain any synthetic additives or fillers. PI’s clean honest approach extends to their marketing. The company only partners with real customers who believe in and use their products, including NBA star Draymond Green and U.S. Navy SEAL hero Marcus Luttrell.
Founded in 2011, Wahlburgers currently has 21 locations across the United States. Paul Wahlberg and his brothers created this family friendly restaurant with the aim of sharing the burgers and sandwiches loved by Wahlberg’s with their customers. Fans of the food are also able to follow the restaurant and family each week on A&E’s Wahlburgers, with a new season beginning in Spring 2018. Wahlburgers headquarters are located in Boston, MA.
Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel, home decor and pet departments, and garden centers. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
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